Best Practice for Increasing Facebook Engagement

Best Practice for Increasing Facebook Engagement

While social media marketing is one of the best ways to build your business for social proof, search engine optimization and attracting new business, it can be tricky to get followers engaged with your brand no matter how beautiful your set your business page up. To increase the value of your social media engagement, figuring out how to get them to engage with your page is one of the most important tasks you can do beyond creating valuable content and investing in advertising.

Studies show that most Facebook Engagement users have around 100 friends and “Like” the same amount or more of pages that interest them, such as their favorite brands and celebrities. With all those friends and other pages, Facebook user’s newsfeeds are scrolling quickly and the typically only engage with what jumps out at them right away. With this in mind, creating eye catching posts with great images is one way to encourage them to engage.

Along with eye catching posts, try to keep the updates to fewer than 140 characters. People just aren’t interacting as much with longer posts, but a post that immediately grabs their attention and is short to read will hook them. Many marketers will tell you 100 characters or under is the true sweet spot for the length of your posts that will also allow easy cross posting to Twitter or other social media accounts. Make sure to use calls to action such as asking them a question or asking them to “Like” or “Share” the post.

If you are using URLS in your posts to get people to click through to your site for more information or to enter a drawing or take advantage of a promotion, make sure you use a true URL. Buddy Media has found that these result in engagement three times more than shortened URLS because people don’t trust the URL as much if they can’t see where it is going to take them.

Along with posting attention grabbing posts that are less than 140 characters and use real URLs if you are using them, timing is the next biggest part of how effective you will be. Posting when the majority of your followers are engaged with their Facebook pages will offer the best results. Finally, testing all of your efforts to find out which types of posts work best for your market is critical so you can duplicate your efforts to keep the engagement growing. When you find the best collection of post types, know when to post and include a great call to action, you will find your engagement increasing significantly.

Improve Conversion Rates by Avoiding these Common Landing Page Mistakes

conversion rates

Your website landing page is the most important tool you have for converting visitors to leads or sales, but many online businesses are failing to generate the highest potential of success due to common landing page mistakes. When you can avoid these mistakes, your conversion rates can skyrocket to new heights of growth for your…

Boosting Lead Conversions with Smart Calls to Action

call to action

One of the newest marketing tools is the ability to create multiple calls to action on your website that will target to a specific customer in order to increase conversion rates. This automated system works depending on what criteria you choose about your target market and what calls to action you assign to each group…

Best Practices for the New Twitter Profile


If your business uses Twitter for social media and marketing and engagement, you will notice that it has recently been updated and looks quite a bit different; in fact it might even remind you more of the Facebook Timeline than the Twitter you are used to. But Twitter changed their accounts to allow for better…

Engage Customers with Video Ads

Video Ads

Video ads are a great idea to mix in with your social media marketing, PPC and search engine optimization efforts. In fact, this is getting to be more important for marketers as a recent Nielsen study has reported that there are more people watching online videos on a monthly basis than there are those who…

Using Google+ to Boost Your Social Media Marketing

Google +

There are currently 250 million users on Google+ and while that isn’t close to a power media presence like Facebook, it is quickly growing, especially since Google is not making it mandatory for Gmail users to also have a Google+ account. While this has been one of the slowest growing social media networks, it is…

How to Use LinkedIn the New Endorsements


LinkedIn has been making many changes and one of the most exciting ones is updating the endorsement process in order to make it easy for other’s to endorse your LinkedIn page and vice versa. This new feature helps establish social proof and sets you apart as an expert in your field. Of course you can…

How to Use Instagram for Business


Instagram is becoming a contender for one of the top places to focus social media marketing efforts. It currently has more than 80 million users and is continuing to grow at an impressive rate, especially since it was purchased by Facebook back in April of 2012. At that time it was redesigned and the rumors…

Successful Factors Every PPC Campaign Requires

PPC Campaign

Pay Per Click (PPC) Campaigns are an integral part of a robust online marketing and advertising plan. While they are an affordable advertising medium, it is still important to get the best return on investment. In order to do this, your business might consider the most successful factors every PPC campaign requires. There are about…

Stay Tuned for Facebook Collections


You know the competition is getting fierce when Facebook starts testing new features to keep its well known First Place as the best social media platform. Pinterest is one of the newest social media platforms and it’s growing so quickly and becoming such a favorite for marketers that Facebook is being forced into doing something…