Pay Per Click (PPC) Campaigns are an integral part of a robust online marketing and advertising plan. While they are an affordable advertising medium, it is still important to get the best return on investment. In order to do this, your business might consider the most successful factors every PPC campaign requires. There are about five different elements to focus on to make the most of your campaign efforts.
The ad titles you use in your PPC campaigns are the first critical aspect to consider before launching your campaign. You have about three seconds to capture your target market’s attention. With this in mind, creating a clear, concise and irresistibly compelling title is important. This is the first way to make sure that your target market clicks through to your landing page.
While the ad title is important, keeping the excitement building to further encourage your target market’s desire to click through to your site is the next item to consider before launching your PPC campaign. Knowing what your target market finds most important can help a great deal in creating ad copy that will appeal to them to the point they want to learn more about the benefits you are offering through your products or services.
When you think you have the perfect PPC ads to launch, take a look at the landing page one more time before you launch the ads. The most effective ads in the world aren’t going to be worth it if your landing page does not convert those who click through into leads or sales. This starts with the landing page title. No matter how compelling your PPC campaign ads are, you still need a landing page title that will keep their attention and assure them that they clicked through on the right link.
After you have a great landing page title, make sure the copy leads them through the sales funnel to the point where the next natural step would be to register for more information or make their purchase. This includes paying attention to how the landing page is laid out and how easy the form is to complete to finalize the process.
When you have created the best PPC campaign ads and have taken the time to check the landing page ad, copy and call to action, you are ready to launch the campaign. Remember to do continual testing to make sure your ad is converting to click through and that the click throughs are converting to leads or sales. When you do this you PPC campaigns should pay off in big ways.
