When it comes to social media marketing, Facebook is still the monster site to set your efforts on. While many businesses have Facebook pages and do some form of campaigning, nothing beats the amount of exposure you can get from Facebook Pay Per Click (PPC) advertising. This advertising is highly targeted to show up to…
Most search engine optimization (SEO) tasks do not have to be done on a daily basis throughout your entire website. There are a few simple tasks that when done daily can skyrocket your online success by assuring your website is in the best shape possible to attract the favor of the major search engines. If…
Knowing your target market is something every new marketer learns is the most important of creating the most effective campaigns. While many marketers feel as if they understand their target market pretty well, they fail to leave out cultural targeting, and this results in getting lower levels of success. When you know the cultural values…
There are so many variable to pay attention to that most online businesses flounder because they do not know the most important ways to market themselves for the best results. While SEO is a critical component of all your online efforts, SEO for your website is not enough. Social media marketing that utilizes good SEO…
Google Adwords is one of the best ways to advertise online. Knowing how to optimize your google Adwords can help increase your overall return on investment and help significantly increase your overall online advertising success. The most important part of your Google ads is the headline and using dynamic headlines can help create more click…
Online ads are an important mix when you are trying to increase your online business. Making sure the ads have the best return on investment means you have to be able to create ads that will immediately catch potential customer’s attention and direct them to the right page in order to purchase the product they…
Social media marketing needs to have the same scrutiny as any other marketing effort that your business undertakes. Otherwise you will not know what is working the best in order to replicate success, or adjust campaigns to get better results. Running analytics for your social media marketing efforts will give you information about the typical…
Pinterest is now attracting and converting more customers than Facebook. While Facebook users stay on logged into Facebook longer and engage more with their friends, they purchase quicker from compelling product images on Pinterest. Recent reports show that 10% of website transactions come through Pinterest compared to 7% coming through Facebook. Additionally interesting is that…
LinkedIn is one of the top social media sites to focus social media marketing on. It is also the number one social media site for business networking and business to business success because it is built with professionals in mind. The way you approach your activities on LinkedIn is also different than how you approach…
Even the savviest online marketer can get overwhelmed with how much there is to do to make their brand climb to the top of the search engines and reach the potential of conversion rates. With onsite and offsite search engine optimization, the importance of offering top quality content on a consistent basis, and remaining successful…
