There are all sorts of information about how to create compelling social media marketing campaigns. Combined with SEO and online advertising, businesses stand the chance to become as successful as they set their minds to. There is one factor that determines that ultimate success and while marketing “know how” adds to that, it is the…
PPC text ads are the most powerful form of internet advertising whether your use Google Adsense, Bing Adcenter or a combination of both. Being able to create the best ads that will produce a conversion rate for your business depends on how well written and how targeted they are. Including features, benefits and a strong…
The social media sites are one of the easiest ways to start marketing new products and services, but jumping right in without know the best practices and what to avoid can end up hurting your business in the long run. Instead of getting started with social media marketing right away, learn what to avoid so…
Facebook is one of the most important social media sites to excel in for your online business success due to the high population and the relevance and importance it can help provide when striving for better search engine rankings and brand exposure. It can be challenging to know how to increase Facebook engagement though. Use…
Pay Per Click advertising is the most effective way to gain immediate exposure for your website. Along with strong SEO efforts, social media marketing and content generation, Pay Per Click advertising (PPC) can give you a robust online route to reaching the highest potential of success for your business. Both Google and Bing use PPC…
Reddit is a social media site which is starting to grow in popularity in significant ways and might be the next best place for your business to choose to become engaged with in order to increase brand awareness and help stimulate sales growth. Reddit terms itself as “The Front Page to the Internet” and while…
Whenever your business plans any type of event, whether it a webinar or networking event, using social media marketing to increase the attendance can help you reach the highest potential of success for the event. It also gives you leeway to get a lot of additional marketing out of the event from posting about what…
With the new requirements of search engines to provide proof of relevance and importance in order to rank favorably on their search pages, article marketing is turning out to be a successful method for proving that your business is relevant and important enough to climb to the top spots available, especially when the articles you…
If your website has been around awhile, running an audit to see how to improve your SEO can help you increase its rankings in the search engine pages. This is something that should be done periodically even if you have had professional SEO services because the search engines change their ranking requirements to the point…
To get the ultimate return on investment for online marketing and advertising efforts, integrating your campaigns is the way to go. Consider for example if you create an advertising campaign that offers a 15% discount and they ad runs, people see it and might want to check it out later and then they can’t find…
