While social media marketing is one of the best ways to build your business for social proof, search engine optimization and attracting new business, it can be tricky to get followers engaged with your brand no matter how beautiful your set your business page up. To increase the value of your social media engagement, figuring…
Your website landing page is the most important tool you have for converting visitors to leads or sales, but many online businesses are failing to generate the highest potential of success due to common landing page mistakes. When you can avoid these mistakes, your conversion rates can skyrocket to new heights of growth for your…
One of the newest marketing tools is the ability to create multiple calls to action on your website that will target to a specific customer in order to increase conversion rates. This automated system works depending on what criteria you choose about your target market and what calls to action you assign to each group…
If your business uses Twitter for social media and marketing and engagement, you will notice that it has recently been updated and looks quite a bit different; in fact it might even remind you more of the Facebook Timeline than the Twitter you are used to. But Twitter changed their accounts to allow for better…
Video ads are a great idea to mix in with your social media marketing, PPC and search engine optimization efforts. In fact, this is getting to be more important for marketers as a recent Nielsen study has reported that there are more people watching online videos on a monthly basis than there are those who…
There are currently 250 million users on Google+ and while that isn’t close to a power media presence like Facebook, it is quickly growing, especially since Google is not making it mandatory for Gmail users to also have a Google+ account. While this has been one of the slowest growing social media networks, it is…
LinkedIn has been making many changes and one of the most exciting ones is updating the endorsement process in order to make it easy for other’s to endorse your LinkedIn page and vice versa. This new feature helps establish social proof and sets you apart as an expert in your field. Of course you can…
Instagram is becoming a contender for one of the top places to focus social media marketing efforts. It currently has more than 80 million users and is continuing to grow at an impressive rate, especially since it was purchased by Facebook back in April of 2012. At that time it was redesigned and the rumors…
Pay Per Click (PPC) Campaigns are an integral part of a robust online marketing and advertising plan. While they are an affordable advertising medium, it is still important to get the best return on investment. In order to do this, your business might consider the most successful factors every PPC campaign requires. There are about…
You know the competition is getting fierce when Facebook starts testing new features to keep its well known First Place as the best social media platform. Pinterest is one of the newest social media platforms and it’s growing so quickly and becoming such a favorite for marketers that Facebook is being forced into doing something…
