Running analytics is as important to online marketing as it is to run comprehensive reports on marketing efforts. There are other ways to use social media in order to learn more about who your target market is to help you appeal to them more and create additional engagement. It only takes running occasional reviews that you or someone on your staff can conduct. Some businesses are doing this monthly now to help set up their upcoming content calendars to make sure they are delivering what will be the most successful efforts.
The first thing to notice about your target market is what their profiles say about them. If you notice that a large percentage of your target market all mention “Loves Music” in their profile, that if you create posts using language such as “That Rocks”, your target market is going to feel as if they can relate to your brand on a more personal level. However if your notice in your profile that many of them mention how busy they are, you can post time saving tips or other posts that would be helpful or best related to by busy people. A quick and easy way to do this for Twitter is with Followerwonk.
Learning about when your target market is most active in the different social media networks you are involved with will help you know when the best time is to publish your posts. When your posts show up as they are engaging, they are more likely to engage with you than if you end up at the bottom of the list. For example 100 new tweets can pop up every minute for Twitter users that have even a lower than average amount of Twitter users that they follow. If you aren’t posting while they are most engaged, the chances of your post even showing up to them are slim to none.
Finally, notice what kind of content they are posting at their own social media profiles. This will tell you a lot about what content to publish that they will be most interested in and most likely to share with others. When you take the time to know your target market, you will find that it is much easier to determine how to create the most attractive image to appeal to them. When you do this, you will notice that your analytics will start delivering higher numbers of engagement and sales increases should follow shortly.
