Drive Your Site to the Top with SEO Marketing

Search engine optimization (SEO) seems easy on the surface.  But there are some subtle ways to use it to get your site listed at or near the top of the search engine results pages (SERPs).  If you are a seasoned pro in internet marketing, you may already know some of these tips.  If you are brand new to the arena, these tips will help you get started.

  • The first thing to remember about any website created for any reason is that your content has to interesting and of good quality.  You can have all of the visitors you want, but they will not stay nor will they come back if you have poor content.
  • Keep your content short and easy to read.  Use sub-heads and short paragraphs, with a total length of about 300 to 500 words.  Visitors to your site scan content for what they want.  You have to allow them to digest your information quickly in order to take advantage of SEO marketing.
  • Use relevant keywords, and scatter them throughout your content.  For example, if you sell children’s books, add those particular words in your article.  But the keywords should be used naturally so they don’t spoil the readability and quality of the information.  A keyword density of 1 to 2% is usually adequate.  For instance, if your article is 400 words long, use your keywords 4 to 8 times.
  • Use keywords in your title if possible.  This is one of the first things the search engine will look for in order to give the reader what they are looking for.
  • Link your article to other relevant pages on your site as well as reference sites.  This builds your site and content credibility and will improve your rankings in the SERPs.

There are a lot of other aspects to SEO marketing, but these are the basics.  Feel free to share any tips or hints you may be using successfully in your SEO marketing strategy.