While you are hard at work with social media marketing, search engine optimization and publishing compelling content to keep followers interested, there are other things you must do in order to increase the conversion rate for your business website. Even the best ranking websites on the internet will fail to convert customers if they have not spent time on significant topics that will help make it easy for customers to buy their products and services. If you put your time and effort on addressing those topics, you can be well on your way to competing with the world’s top name brands.
Not only does your website need to be attractive, it needs to be easy to navigate, with a clear call to action and crystal clear product and service descriptions. Making it clear to website visitors what your website is all about and why they should purchase your products and services is as important as finding the right keywords and knowing how to market and advertise. This requires that you have an in-depth knowledge of your target market. If you are an accounting firm and have rainbows and cartoon characters throughout your site, potential customers are not going to think you are a serious business. On the other hand, if you sell fun hair accessories or other novelty items, having a bland website will not allow your target market to see that your products are exciting enough for them to want to purchase.
Along with the design, layout, calls to action and crystal clear product and service descriptions, you want to make sure your customers or prospects can contact you easily and conveniently to ask you questions. Make sure you include enough contact information that your target market can easily reach your business to ask questions. When they feel that your business is accessible for them, they will be more likely to trust your business enough to make purchases.
Finally, you want to make sure that your website checkout process is easy and streamlined. If customers become confused during the checkout process, they will abandon their purchase. Making it easy for them, by adding PayPal, Google Checkout or other convenient cart options will help them move from choosing a product to purchasing it. When you spend the extra time to make sure that customers know what your website is about, how great your products or services are, and your business is easy to contact or create purchases with, you will notice an increase in the conversion for your website sales.
