Reasons That your LinkedIn Company Page Might Flat-Out Stink

You know, LinkedIn was not a very good source of traffic for people that own their own online business. However, since LinkedIn did an update that enabled company updates on their pages, having a LinkedIn account suddenly become a lot more valuable for us Internet Marketers. Unfortunately, a lot of companies are not using this to their advantage, so you need to act quickly and efficiently. Here is some advice for your LinkedIn company page.


Just like with any social media website, you have to build up a list of followers. If you do not have any followers, your updates are not going to be seen by anyone, and they are going to be completely worthless. Therefore, you should try to build up your list of followers. The more followers you have, the more people that will want to follow you.

Your Page is Too Boring

If your page is boring, you are going to have a hard time attracting new followers. Therefore, you should spend some time sprucing up your page. At least give descriptive information about your company, and take the time to edit your page overview, complete your profile, etc…

You’re not Taking Advantage of Company Updates

As I said earlier, most people have not caught onto the new ability on LinkedIn that allows you to share your company updates. This is without a doubt one of the most critical steps as far as marketing is concerned on any company page. Use this new feature to your advantage, or you are definitely missing out on a golden opportunity.

If you have a LinkedIn page, please let us know some of the tactics you have used to attract more followers, and more attention to your page. If you follow any of the tips outlined in this post, let us know how it worked for you.