There are so many variable to pay attention to that most online businesses flounder because they do not know the most important ways to market themselves for the best results. While SEO is a critical component of all your online efforts, SEO for your website is not enough. Social media marketing that utilizes good SEO practices is the most effective way to assure the ongoing success of your website. Being able to do this can be as simple as planning and executing key activities.
The most important activity to pursue in SEO and social media marketing is to know the best keywords and keyword phrases to use across your website, throughout the content you post and across all social media channels your business website engages with. While many businesses will opt for the most obvious keywords or keyword phrases, this is not always the best ones for your own marketing efforts. For example if your business sells clothes, using the keyword “clothes” will get lost in millions of other websites that all sell clothes and be almost impossible to rank high in the search engine for. “Men’s clothes” as a keyword phrase would have the same issue. However, getting very specific will help you rank higher and will still be specific to your target audience such as “Discount Outdoor Clothing for Men”. Using the most specific keywords and keyword phrases is very important.
The next most important part of your efforts should be in keeping your content relevant to your products and services. For example, if you sell men’s outdoor clothing, then content that will appeal to men who spend a lot of time outdoors will appeal to those most likely to buy your products. Comments that include tips or news about outdoor activities and outdoor clothing on your social media sites can help you gain important social signals to help boost your search engine ratings.
Finally, keeping keyword and keyword phrase, relevant content delivered consistently is the final step. Posting blog posts on a regular basis and checking in at your social media sites to engage with others about men’s outdoor clothing will culminate in a well rounded approach to social media marketing. Measure your efforts often to see what topics and what keywords are working the best and replicate the most successful activities. Doing this will make sure you receive a respectable return on investment.
