Using Pay Per Click Advertising

Pay Per Click (PPC) advertising has been around for a long time.  On one end of the spectrum, a business pays someone each time their ad is clicked on a web site, and on the other end someone else makes money each time the advertiser’s ad is clicked on.  It sounds easy, but using it to advertise your business goes a lot deeper than that.  There are a few tips and tricks to save you some marketing funds, as well as creating another income stream.  But a little bit of effort is required in order to take full advantage of this marketing concept.

The biggest part of using Pay Per Click on either end of the line is in the use of keywords, and creating effective ads.  If you are using this method in order to create a stream of income, the ads on your site will belong to another business.  You have to be sure that the content of your web site is relevant to the ads that are displayed on each page, otherwise no one will click on them.  No clicks, no income.  You also have to create a way to get traffic to your web site in order to profit from visitors clicking through on the ads.

If you are using this method to advertise your own products, you can bid on how much each click will cost you, and you only pay when someone clicks on your ad and goes to your web site.  Your ad is placed with a PPC search site, and when someone searches for your keywords, your ad is listed.  Depending how good you are at choosing the proper keywords, your ads can appear more than once for different pages on your web site.  Once the visitor gets to your site, your ad copy should do the selling for you.

There is a lot more to learn about PPC advertising, so if you have some tips to share be sure to post them here.