Monthly Archives: June 2012

Creating a Landing Page That Will Convert to Sales

Online activities are about getting people to your website and converting them into paying customers. If people are coming to your website and not converting to customers at a reasonable amount, then you will want to redesign your landing page to boost your conversion rates. The first and most important thing to look at is…

Social Sharing to Increase Website Traffic

Making sales or generating leads on the internet depends on getting people to your website and there is no better way to get them there other than social sharing. While advertising can be effective, social sharing establishes trust faster than advertising. With added trust, people are more apt to follow through to register or purchase…

The Importance of Measuring Social Media Return on Investment

Social media marketing efforts is one of the most confusing campaign types to measure return on investment for, but is just as important as measuring any other type of business building effort. While many social media marketing events do not require a financial expense, unless you are paying staff members to facilitate them or content…

Online Business Building Customer Participation

The best way to build your business online is to create customers that become advocates for your brand. When customers love your business, they will support it by talking about it and becoming engaged at your site and social media sites. This form of customer participation is the biggest contributor to gaining new customers. This…

How Images and Video Influence Purchasing Behavior

If you are wondering how to increase your online business profits, then understanding how images and video influence purchasing behavior is a critical aspect of gaining an edge on your competition. While written content is crucial, people need a more holistic experience of products and services. Even the most descriptive phrasing can’t take place of…

How to Consistently Create Relevant Content

Search engine success relies more heavily on content than ever before. Keeping content interesting and engaging for your readers gets more challenging as you continue to provide content. This is especially true if you have an extremely niche targeted website. One thing that can help you is to visit Google Keyword Tool often and type…

How to Keep People Interested in your Website

Knowing how to keep people interested in your website is one of the best ways to support your online marketing efforts. When others like your site and return often, they are more likely to become repeat customers. They are also more likely to get engaged with your brand on the social media pages, and are…

Three Most Important Metrics for YouTube Performance

YouTube’s statistics and analytic tool, and other social media metrics tools can help you learn a lot about the results your videos are getting, but knowing what to do with the information when you get it can be confusing to use in order to optimize your efforts. While this stands true for all of your…

How to Increase Conversion Rates

You may have built a great business website, have fantastic social media marketing campaigns that create engagement and get tons of hits, but are people buying? Making money online is the reason that search engine optimization, content creation, and social media marketing is such a critical aspect in creating a powerful online presence. If your…

Cost Effective Ways to Promote Your Online Business

While investing in your website will make sure your online business is making a profit, there are cost effective ways to enhance those efforts and promote business in order to create a higher rate of success. Online expenses for marketing should be one of your lowest expenses. The most important things to spend your money…