Monthly Archives: October 2011

Corral Your Customer with Copywriting

Corral Customers

Once you have your perfect product structure and pricing, it’s time to let your customers know what you’re offering.  Sounds easy enough, right?  But it can get a bit complicated.  It’s all in how you present your business and your products.  If you’re using the old-fashioned “snake oil” advertising from years ago, you’re on the…

Price Your Product Appropriately

Pricing

Once you have determined what product you are going to sell, it’s important to set the right price.  If your customers are looking at your price tag and it does not match the value of your product, they aren’t going help your profit margin.  Your product will just sit there taunting you, reminding you of…

Make a Marketing Funnel

Marketing Funnel

There are a lot people new to marketing that cannot see beyond their first product.  They don’t have any idea how that product fits into their overall marketing strategy.  Basically, they’re running their business on a wing and prayer hoping their product will make a profit for them.  If you are one of those people,…

Creating Your EBook

EBook

EBooks have become very popular in recent years.  They are essentially replacing hard copy books in many ways.  Although there is no way to replace the experience of browsing through your favorite local library, there are a lot people in younger generations that would rather do their browsing on the internet.  Believe me, you can…

The Legal Side of Internet Marketing

Gavel

When you start your internet marketing business, just about the only thing on your mind is making a profit.  After all, that’s why you are starting a business, right?  Next on your list is exactly how you are going to do that.  You have to find your market niche, develop or find a great product…

Using Video on Your Website

Use Video

There are plenty of reasons for using video on your website.  Whether you want to share your knowledge, entertain the masses, increase page views, or make money, the addition of video to your website content creates a dynamic site that gets visitors and keeps them coming back. Website Enhancement.  You can use video to introduce…

Using Graphics on Your Business Website

Using Graphics

So you’re building the perfect website for your business.  You have great content, your catalog is in order, and you even got your Shopping Cart and Checkout applications running smoothly.  But how does your website look?  Is it appealing to your site visitors?  When people go to a website, they want more than just words…

Build a Better Business Blog

Better Blog

Adding a blog as part of your business can boost your customer base and your profits.  A blog is more informal and personal way to share information about your business, but some businesses haven’t recognized that blogs are different from a business site.  So here are few tips to create a better business blog: Write…

Add a Membership Site as Part of Your Marketing Plan

Membership

A membership site is basically just a website that has a members’ area.  In other words, the visitors to your web site would have to register in order to access the content reserved exclusively for members.  If you have already been dabbling in internet marketing, that light bulb in your brain should already have flickered…

Building Your Business Web Site

Web Site

When you start your internet marketing business the first thing on your mind is building a web site.  It is a necessary part of your business, but it is not the only element of your business.  Simply building and publishing a website does mean that your business is complete.  That is only one of the…