Monthly Archives: June 2012

Creating Content on a Whole Business Basis

Creating Content

Knowing that content is King of successful online marketing, many companies have their marketing departments scrambling around in a never ending search for great content. While this is a part of all marketers’ jobs, if you are only utilizing your marketing staff, you may be missing out on a large supply of valuable content. Looking…

Long-Term Social Media Marketing Success

social media marketing success

As social media marketing becomes more important in your overall marketing strategy for your business, statistics are becoming more important to track. The current statistics show that 69% of marketers reported an increase in traffic from social media marketing efforts. With that traffic, 58% reported lead generation benefits and 40% said that sales had increased…

Powerful Pinterest Promotions

Powerful Pinterest Promotions

Consumers are using Pinterest more than Facebook or Twitter to engage with merchants including their favorite brands or online merchants to the tune of being 79 percent more likely to make a purchase of a product they found pinned compared to purchasing from Facebook. This high percentage has an average order value at around $80…

Improve Ad Success with Exposure and Frequency Social Metrics

Social Metrics

The controversy surrounding the efficacy of social media advertising is still a hot topic, especially since General Motor’s pulled $10 million in advertising from Facebook. This left many other businesses confused about whether or not Facebook advertising was the best for their business. Because of this controversy, Resolution Media and Kenshoo has been at work…

Create a Content Calendar for Optimized Social Media Marketing Success

Content Calendar

With the importance of creating content, leaving it to chance creates risk of delays, lack of consistency and failure to present a strong branding image because there is no plan on how to do that. Even a rough outline of a calendar of events for posting content to your site and social media sites can…

Social Media Marketing Success Requires LinkedIn

Social Media Marketing Success Requires LinkedIn

While many people are using LinkedIn to post resumes, there is so much more you can do as a professional and as a business. Many businesses are missing out on the more important benefits of an active presence on LinkedIn because they are unaware of many of the features that are available, and the fact…

Content Strategy for Social Media Marketing

Content Strategy for Social Media Marketing

Combining a strong content strategy with your social media marketing is one way to gain exposure and keep followers interested. Unfortunately, many online businesses become boring fast because they continue to release the same sort of content to the same audience. To keep that from happening to your online business, make sure you mix up…

Conversion Testing for Online Success

Conversion Testing for Online Success

There are many elements that go into creating and sustaining a successful online presence. Whether you sell online or generate leads, design, development, search engine optimization, marketing and advertising are the elements that will make or break your business. But each of these elements is geared towards the final objective which is to gain profit…

Pros and Cons of Search Engine Optimization

The Pros and Cons of SEO

If you have spent any time at all developing your online business presence, you have heard of search engine optimization (SEO), chances are you have made some attempts to implement best practices of SEO. What you might not know is that some SEO tactics could kill your website before you effectively launch it if you…

Facebook Creates Plugin for WordPress for Better Social Media Marketing

Facebook Friendly Marketing

16.6 percent of the web is powered by WordPress including The New York Times and People Magazine. Sites ran through WordPress attract more than 600 million unique visitors each month. With these numbers, it only makes sense that Facebook would collaborate to create a plugin to help WordPress site owners the capability of integrating their…