Running a contest on Facebook is a great way to create engagement, gain new followers and ultimately, help stimulate sales. If you do not follow Facebook’s terms though, it could result in your Facebook business page getting shut down and that could be a catastrophe. If you are careful to abide by the guidelines Facebook…
While content is still and in the foreseeable future will remain as the King of internet success, video is right up there and nothing else goes along with great content like a video to help keep visitors at your site and engaged in the content you are adding. Most people prefer to watch a video…
Search engine optimization (SEO) tactics constantly change due to search engines updating and creating new ways of determining the best websites to rank the highest in their search pages. With this in mind, the way you may have done SEO for business website in the past is not going to be as effective as how…
Whenever you can integrate social media marketing efforts, you can save time and money while increasing your reach and establishing a stronger brand presence. One way to integrate your efforts is to use Facebook to help build your followers on Pinterest. Ideally you will continue to build your following on Pinterest because the bigger your…
Twitter is one of the top social media sites for marketing, yet many businesses still aren’t sure quite how to utilize it in order to optimize their B2B marketing. The first thing to do is to make sure your Twitter business profile is set up accordingly, using your branding image and specific keywords. Next is…
Social media managers are ultimately responsible for all social media activities including marketing, advertising, keeping followers engaged and setting your business apart as an expert within the industry of products or services that your business sells. While large businesses have specific social media professionals on staff, smaller businesses are trying to manage the many tasks…
If you have been doing business online for even a minimal amount of time, you have heard about the importance of social media marketing, but there is little talk of creating a social media strategy that will serve to leverage success for your business. What your business products or services are, and what your goals…
When it comes to marketing online everything leads back to your website and if you don’t have stellar content, you are not going to hold the attention of potential customers in order to increase your conversion rates. While written text is important to search engine optimization, people browsing the web typically don’t want to read…
Blogs are an ideal way to engage customers and potential new customers, they help satisfy the demand for a steady stream of content, and they help provide a robust marketing mix for online business success. The best blogs have similar elements that keep readers engaged and talking about the content to others with the end…
Infographics have become one of the most popular visual aids for sharing any variety of important information including case studies, industry reports and products or services reviews. They use a collection of information types such as graphs and other information tools to create a sort of collage of knowledge. Well designed infographics become viral marketing…
