When it comes to social media marketing, the most important objective to keep in focus is branding efforts. No matter what social media sites you are actively pursuing engagement on and no matter what sort of events are going on, branding is something that should be instilled in every last tweet, post, comment, advertisement and campaign. Many businesses are not sure where to start with this, but starting with staff training is typically the best place to begin so you can create a uniform approach.
Training your staff members on how to utilize the business’s social media sites will immensely help with all of your social media activities, if they are using a uniform approach. Fully defining the culture of your business in regard to the tone they should use, should they be more casual, such as talking to friendly acquaintances, or more formal. A list of the specific calls of action that are preferred could also be another training topic to address for when staff members respond to potential customers. Ideally, staff members should come away with knowing how to act, respond and manage any level of social media activities. From that point, you can assign specific tasks to the ideal staff members so they can take charge and help with keeping all the social media efforts consistent and successful for your business.
Well trained staff members can be given access to some, or all of the business’s social media sites. Some companies hire part time freelance help in order to facilitate these tasks if staff members are all ready too busy with their other job duties. Assigned social media tasks include answer customer service inquiries through Twitter, Facebook or through a live application on your own website. It includes posting content, answering questions and other networking activities as each business has written into the social media marketing plan.
When staff is well trained and able to help assume responsibilities of effective social media operations, you will notice a tremendous increase in the amount of activity on your social media sites. Making sure that activity converts into an increase in leads and sales is the next logical step in the process. With the right calls to action and the right activities, responses and management of your social media sites, you and your staff members will begin to realize how powerful social media networking and marketing can be for your business’s bottom line.
