Infographics have become one of the most popular visual aids for sharing any variety of important information including case studies, industry reports and products or services reviews. They use a collection of information types such as graphs and other information tools to create a sort of collage of knowledge. Well designed infographics become viral marketing tools quickly because of how much they are shared and otherwise engaged with. They can be used to summarize articles, reports, or even used as a stand-alone image to market at any social media site your business is involved with.
Knowing how to design the best infographics is important if you want them to reach their highest potential of gaining attention and helping with marketing efforts. Currently the most popular infographics are designed to be tall and narrow instead of square or horizontal. The vertical height should be up to five times more than the width. From that point, you can choose what sort of typography design you are going to use. Keep your target market in mind when you choose a more simple design, vintage, scroll like or any other design model that will make the information you are offering as eye catching as possible.
While you want your infographic to look great, you also want to make sure it is easy to understand. With that in mind, sometimes a simple design is more appealing that a design that looks great but is hard to decipher. Your use of colors and types of graphs may be enough to create an appealing infographic that your target market will most appreciate. A younger market will like more exciting designs, while an older market will appreciate something simple to extract information from.
After you have chosen the size and style of the infographic, you can lay out the information in an organized way. One element you want to make sure to remember that many of otherwise great infographics leave out is a call to action. It doesn’t make sense to create an excellent marketing tool and not include some call to action whether it’s to click on the infographic for more information or provide a code for a discount on your products and services.
When you post the infographic on your business website, you will want to include an article that explains the infographic. You can then upload the infographic to your social media networks with a link back to the article for the highest potential exposure. Then, all you have to do is watch the analytics to see how effective the infographic was in order to replicate it for future infographic campaigns.
