Getting your business website and social media sites to rank highly in the search engines requires a mix of search engine optimization and other marketing and advertising efforts. Pay Per Click advertising is an excellent choice to help get your business website to rank higher in the search engines, while also applying organic methods of…
Every business that wants to succeed online needs social media marketing and search engine optimization techniques in place to be able to effectively compete. Knowing ethical search engine optimization and social media marketing techniques assures that your business is using strategies that will not only be successful, but will keep your business website and social…
While it is fairly easy to get followers to your social media sites, it is more difficult to keep them interested and engaged. Many followers will either remain dormant, or will quit following you altogether. When you figure that each follower that you have at each social media site you focus your social media marketing…
When you are focused on social media marketing success making sure your website is social enough to optimize your efforts is an important part of the overall strategy. Even with the best social media marketing plans, if people get to your business website and it is not compelling or attractive enough for them to stay…
Building your brand by pursuing media events is one of the most effective ways to expose and establish your brand, online and offline. Having a media kit for media events so your business can help attract reporters is an important part of this effort. In particular, submitting press releases to the top press release submitting…
Because the internet updates and changes so much, being able to keep up with the changing algorhythms in order to keep your search engine optimization effective is a critical process in order to remain success in the search engine rankings and with getting a steady stream of new visitors to your business website. While using…
Video marketing is becoming a more popular way to pursue social media marketing success. Videos uploaded to YouTube get almost instantaneous visibility in the search engines, especially Google. Because of this, creating compelling videos that will be of interest to your target market and using them in combination with your other social media marketing strategies…
The world wide web is huge and social media marketing can get quickly overwhelming when you are busy signing up for every social networking site and bookmarking site in order to effectively market your business to as many people as you can possibly get the information out to. While it is important to work on…
Hosting a free Webinar for established and potential new customers is a great way to stimulate additional social media marketing activities. A webinar is an online seminar that you can conduct on any number of topics and participants can join in from the comfort of their own home or office via computer and their telephone….
QR codes are those unusual looking square designs that are showing up on television commercials, billboards, magazines, envelopes and other print and media. In fact, they are becoming so popular that they are showing up on t-shirts, coffee mugs and all sorts of promotional items. They are created to allow smartphone owners the capability of…
