The constantly changing internet is exciting for many, but can be frustrating for businesses that are trying to keep up with the best ways to build their online presence and overall success in today’s new marketplace. Not too long ago, simply making sure your website had the best search engine optimization was all you really…
LinkedIn is the top social media site for business to business companies to network, whether they are hoping to generate leads or sell business related products online, but most businesses aren’t sure how effective it can be. What happens is professionals create a LinkedIn profile, link it to coworkers and rarely take advantage of the…
While companies continue to debate the effectiveness of Facebook advertising, other businesses are cashing in on additional revenue and traffic that are a direct result of their Facebook advertising strategy with sponsored stories seemingly the best approach to use for the biggest variety of campaigns. Sponsored stories show up in newsfeeds, just like a regular…
The online marketplace is the most challenging environment for businesses to make their mark in. Even the great businesses that have a great product or service offering, robust customer experience program and offline business model can quickly get lost in the crowd if they don’t know how to use the new search engine optimization and…
One of the worst things that can happen when your business is knee deep in search engine optimization efforts is to get a manual notice from Google stating your site has been penalized for breaking one of their quality guidelines. These penalties are sent any time a Google employee finds something questionable about a website…
Social media marketing has some set rules, but for the most part, marketers are finding out as they go because of all the new developments that are constantly being made. Reaching millions of people becomes easier all the time, but reaching the ones that will actually support your business by buying your products and services…
Keywords are the markers that point people in the direction of your web presence and knowing how to use, and more critically, use the right ones will make all the difference in the success of your website. While you might think the most common names for your products and services are the best choice in…
Social forums, especially those where businesses have the opportunity to get involved with answering questions is a popular way to network. LinkedIn is one of the best social media sites that offers groups and opportunities to offer expert knowledge in a way to strengthen social proof and become better known to potential new clients and…
As you regularly review your social media marketing analytics, there are key performance indicators that you should keep in mind. Along with those indicators, you also want to watch your conversion rates for the efforts you are making. The reason for this even though key performance indicators look great, if you aren’t increasing your bottom…
Every business that is involved with social media marketing dreams of creating a YouTube video that reaches a million viewers within a few hours. While that sounds unrealistic, it happens quite often and many times those videos are uploaded by regular people, not social media marketing gurus. Consider the man who shot his daughters laptop….
