Many businesses outsource their search engine optimization (SEO) efforts because professional companies have the time and skills to keep up on the ever changing demands of search engines and are knowledgeable about some of the more technical aspects of how to effectively optimize websites. Unfortunately there are quite a few search engine optimization scammers out…
Do you know a significant percentage of your social media followers never buy from you, simply because you give them no reason to? While you don’t want to “advertise” to your followers, and marketing should be kept discreet and only on occasion, asking people to purchase your products is a great deal of the reason…
Social media marketing requires ongoing efforts to keep followers happy. Keeping the followers you have happy is much more valuable than focusing on just gaining as many followers as possible because long term followers that enjoy your social media efforts are more likely to become long term customers than those who just discovered your online…
Facebook Promoted Posts became available for Facebook Business page owners last this past May and many businesses aren’t quite sure if they want to use them, or the best ways to use them. It seems like a duplication of Facebook ads, but really they aren’t because promoted posts aren’t ads, they are posts for a…
At the end of the day the bottom line of determining your online success is by how many sales came in. Despite all the social media marketing and search engine optimization you can, and should do, the proof of how your business is growing gets nailed down to the question if people end up buying…
Knowing that content is King of successful online marketing, many companies have their marketing departments scrambling around in a never ending search for great content. While this is a part of all marketers’ jobs, if you are only utilizing your marketing staff, you may be missing out on a large supply of valuable content. Looking…
As social media marketing becomes more important in your overall marketing strategy for your business, statistics are becoming more important to track. The current statistics show that 69% of marketers reported an increase in traffic from social media marketing efforts. With that traffic, 58% reported lead generation benefits and 40% said that sales had increased…
Consumers are using Pinterest more than Facebook or Twitter to engage with merchants including their favorite brands or online merchants to the tune of being 79 percent more likely to make a purchase of a product they found pinned compared to purchasing from Facebook. This high percentage has an average order value at around $80…
The controversy surrounding the efficacy of social media advertising is still a hot topic, especially since General Motor’s pulled $10 million in advertising from Facebook. This left many other businesses confused about whether or not Facebook advertising was the best for their business. Because of this controversy, Resolution Media and Kenshoo has been at work…
With the importance of creating content, leaving it to chance creates risk of delays, lack of consistency and failure to present a strong branding image because there is no plan on how to do that. Even a rough outline of a calendar of events for posting content to your site and social media sites can…
