For all the efforts you are making with social media marketing and SEO optimization of your business website and social media pages, and for the lead generation campaigns that you drive through all these activities, the conversion rate is the final factor in determining the success of your business. Knowing how to work with those…
At the end of the day the bottom line of determining your online success is by how many sales came in. Despite all the social media marketing and search engine optimization you can, and should do, the proof of how your business is growing gets nailed down to the question if people end up buying…
The controversy surrounding the efficacy of social media advertising is still a hot topic, especially since General Motor’s pulled $10 million in advertising from Facebook. This left many other businesses confused about whether or not Facebook advertising was the best for their business. Because of this controversy, Resolution Media and Kenshoo has been at work…
There are many elements that go into creating and sustaining a successful online presence. Whether you sell online or generate leads, design, development, search engine optimization, marketing and advertising are the elements that will make or break your business. But each of these elements is geared towards the final objective which is to gain profit…
Online activities are about getting people to your website and converting them into paying customers. If people are coming to your website and not converting to customers at a reasonable amount, then you will want to redesign your landing page to boost your conversion rates. The first and most important thing to look at is…
You may have built a great business website, have fantastic social media marketing campaigns that create engagement and get tons of hits, but are people buying? Making money online is the reason that search engine optimization, content creation, and social media marketing is such a critical aspect in creating a powerful online presence. If your…
