Search Engine Optimization for Video Content

With 40 million YouTube videos viewed per day, video content is becoming a popular medium for website marketing. Search engine optimization for video content assures that your videos get ranked well in the search engines. When done correctly, it also creates additional search engine optimization (SEO) success for your website.

The biggest mistake that most video content producers do is upload the video to YouTube first, then post a link back to the YouTube video on their own website or blog. For better search engine optimization results, place it on your own website first. That will allow your site to get links through the embed codes. When you are preparing the video for uploading to your website, use specific keywords targeted to your market in the video’s title and file name. Also include the keywords in tags.

Along with uploading the video to your site, create an article to go along with it. A keyword rich article summarizing your video, or transcribing the video will be more effective for successful search engine optimization results. A 300 to 400 word count for articles or transcriptions are the ideal. More than that is too long to hold your reader’s interest. Too short of an article will not be as valuable for search engines. If you do not time to write content, or if you are not sure how to write content that will appeal the most for search engine optimization results, outsource this part of the project to a reputable copywriter or article writer.

Now that you have your video and written content to go along with it, create a new page on your website using the video’s title as the name of the new page. You only want to post one video per webpage, so do this for every video you add to your site. If you have a collection of videos at your site, you can create a separate page that will be a Video Site Map. List every video on the site with a link to that page. This will be convenient for visitor’s to quickly find videos of interest. It will also add to your search engine optimization results because of the crosslinks back to pages in your site.

Other activities for search engine optimization for video content will take place outside of your own site. Before you move on to these activities, make sure you have created a new page for the video, uploaded the video and content and linked back to that page in your Video Site Map. Then you can focus on posting links back to the video from your social media accounts including Facebook, Twitter, and social booking marking sites.