Know Your Own Identity

You have built your business from the ground up, following your business plan to the letter. You have developed your marketing strategy, and you have a good start toward getting your business known. But being known does not buy the groceries. You have to create sales. Some businesses basically just throw a net out into the internet waters just to see what they can catch. But that really isn’t an effective way to build your business. You have to know who you are and who you are selling your products or services to.

For example, if you sell the best lumber products in Michigan, then acknowledge the fact that you are a localized business and target your marketing efforts in Michigan to get started. Concentrate of the being the best in your area. You have to be sure that the people right outside of your front door know who you are, or someone that is half a country away is not going to pay attention to what you are trying to say to them.

Some businesses make the mistake of trying to hit the top rung of the ladder from day one, not realizing that there are going to be some people that don’t want or need their products. You have to concentrate on the ones that do. In knowing exactly what your business is and who your customers are will take you farther than spending your marketing dollars on getting the attention of people outside of your target audience. Keep in mind that how you see yourself is not always how your customers see you. Do your homework, and find the right niche in which to market your business. You can never be everything to everyone, but you can everything to some. Those are the ones that will give your business its identity.

Sharing your experience in building a business identity will help others in doing the same. Please share your thoughts and tips here.