Running analytics is as important to online marketing as it is to run comprehensive reports on marketing efforts. There are other ways to use social media in order to learn more about who your target market is to help you appeal to them more and create additional engagement. It only takes running occasional reviews that…
It’s common news that LinkedIn is the best social media outlet for connecting with other companies. You may be wondering how you can improve B2B sales by focusing your social media marketing efforts at this site. It all begins with how thoroughly you set up your personal profile, and then how you set up your…
When many online businesses are hard at work, they forget that the images that are uploaded to their website and social media sites also need specific search engine optimization strategies incorporated in them in order to fully optimize their sites. With sites such as Pinterest and other image sites, offering high quality images as part…
Many businesses are trying to blend the new online marketing strategies in with their old marketing programs and aren’t able to figure out why sales aren’t increasing more. Today’s market requires replacing the old outdated methods and giving the new methods the priority focus because the older ways just aren’t effective anymore. Take for example,…
While search engines continue to update and change the way they choose to rank sites, search engine optimization best practices change to keep up with them. Luckily the search engines are simplifying the process significantly and while there is definitely a learning curve for anyone that hopes to keep their website competitive in the engines,…
Getting traffic to your website through social media networks is not limited to Facebook, Twitter and LinkedIn. Bookmarking sites are also a proven way to help draw traffic and they have their own benefits including being able to specifically target those who are most likely to be interested in your products and services in ways…
There are excellent tools for reporting on analytics for your social media marketing efforts such as Social Metrics Pro that will track all of your social media sites in one place and give detailed information about the activity and popularity that happens during any time period. These analytics are very important to track trends and…
Many businesses outsource their search engine optimization (SEO) efforts because professional companies have the time and skills to keep up on the ever changing demands of search engines and are knowledgeable about some of the more technical aspects of how to effectively optimize websites. Unfortunately there are quite a few search engine optimization scammers out…
Do you know a significant percentage of your social media followers never buy from you, simply because you give them no reason to? While you don’t want to “advertise” to your followers, and marketing should be kept discreet and only on occasion, asking people to purchase your products is a great deal of the reason…
Social media marketing requires ongoing efforts to keep followers happy. Keeping the followers you have happy is much more valuable than focusing on just gaining as many followers as possible because long term followers that enjoy your social media efforts are more likely to become long term customers than those who just discovered your online…
