While search engines continue to update and change the way they choose to rank sites, search engine optimization best practices change to keep up with them. Luckily the search engines are simplifying the process significantly and while there is definitely a learning curve for anyone that hopes to keep their website competitive in the engines, focusing on having a clean site that communicates well the stop search engines, and creating great content that will naturally create social media attention and backlinks are the two most important points to focus on.
Another activity that will help you with your search engine optimization efforts is to update your keyword research. Popular search terms change all the time and not keeping up means people may no longer search for your products or services in the same way they used to. To make sure your potential customers or clients find you requires a consistently review the keywords and keyword phrases they are more likely to use today. You can then create content that will be based around those keywords, or rework some of your current web pages to include them.
When updating your keywords, refrain from simply stuffing keywords into your site without building relevant content around them. The search engines are now penalizing sites they feel manipulate their site with keyword stuffing. As you create the new or updated content, remember to also use keywords in the meta title tags as well. Adding new pages for the new keywords is another great way to use them. Search engines, Google in particular loves fresh content and adding new pages built around the new keywords and keyword phrases you’ve found will give you a strategic edge over the competition.
With the new content and pages being created to add the additional keywords and keyword phrases to your website, remember to create a good internal linking system to other important content on your site, especially the pages that are all ready ranking well. The more established content will help give weight to the brand new content in order to help it rank more quickly in the engines.
When you make it a point to do keyword research on a weekly basis and add the new keywords and keyword phrases into your content creation planning, while also still favoring the proven and still popular keywords and keyword phrases, you will notice the search engines will start to become more interested in your site. You will end up seeing better results for your search engine optimization time and effort.
