Online ads are an important mix when you are trying to increase your online business. Making sure the ads have the best return on investment means you have to be able to create ads that will immediately catch potential customer’s attention and direct them to the right page in order to purchase the product they are advertising. Marketing studies have proven that less people on the internet click through on ads, and when they do, it is an ad that caught their attention in less than five seconds. Keeping that in mind while you create your ad copy will go a long way in determining the success of your ad campaign.
Keeping your online ads, simple, clear and exciting and having a definite call to action are the best ingredients for effective ads. The most effective ads will address the problem that your product or service solves for customers and potential customers. For example, if you sell cleaning supplies, headlining your ad with “Cleaning Supplies” is probably not going to be very successful, however “Save Time and Money Cleaning Your Home” might appeal to busy moms looking to save time and money cleaning their homes and they will become more interested to read the ad further.
Another effective step to take in creating your ads call to action is instead of “Buy today”, add something free. In the example of the cleaning supplies, your call to action could be “Free Samples with Every Purchase”, or a free eBook about today’s latest cleaning tips. People are more likely to click on your ad if they feel like they are going to get something for nothing. You can then continue to convert them into paying customers once they get to your website.
Finally making sure your ad is relevant to your target market is critical. Again with the example of cleaning supplies, make sure your ad shows up in places like “Home Improvement” in order to be seen by people who are interested in keeping their home attractive.
When you have used the right words, the best call to action and targeted your market, your ad is ready to go. Make sure that you leave an ad up long enough for it to be effective as most people will not click on it the first time they see it. When you create an effective ad, it will pay for itself and then some. Make sure and measure the ad’s effectiveness to see what might need adjusted. For example, if a lot of people are clicking on the ad, but not making a purchase, you might need to change the ad or change the sales page in order to increase the conversion rates.
