In the past, smaller businesses were unable to compete with larger businesses because of budgeting limitations. Today, due to social media, the smallest business can compete for exposure and branding just as much as the largest corporation, for free. When you know how to enhance your business image with social marketing you will see a definite increase in activity and sales. All of this can be done with less expense than traditional forms of marketing, and can be more effective in today’s market.
One way to do this is to position yourself and your business as an expert in your industry. People are more comfortable doing business with those that are known to have a comprehensive knowledge of their products and services. Specifically how those products and services benefit them. When you offer valuable information, people will be willing to sign up for more. You can use this way of sharing information to have people sign up for your email newsletter or for updates on your business’s blog so you can continue to offer them great information, and convert them into customers.
Another way to enhance your business image and position yourself and your business as an expert is to give away free informational products. eBooks, white papers, videos and hosting webinars are all ways of offering information to potential customers. This allows them to get to know more about your business and will help them feel more welcome to purchase items from you.
You can also use free information to keep your social media sites engaged by creating events through your social media sites. For example, Facebook allows you to create an event that you can automatically invite your friends and fans to. It also allows them the option of inviting others as well. It is a quick and free way to stay involved in your social media site and offer valuable information to encourage people to become customers, or at least sign up for additional news and marketing from your business.
While you are working to offer information to increase your business’s image as an expert, use good search engine optimization skills. When people can find the information you offer on your website or through your social media sites easily, you will see that many more people begin to discover your products and services. Your business image will be enhanced and your profits will increase without having to do traditional advertising.
