Google has made about forty search algorithm changes in the past month. While that usually spells bad news for search engine optimization efforts, these changes were made in order to enhance experience and functionality features including on related searches, sitelinks among a variety of other changes. The biggest change happened with the Panda system which makes it more sensitive to what is going on across the World Wide Web.
Related searches have been updated by Google to help generate related searches. This will give greater coverage that will allow related queries to appear for more search engine searches. For search engine optimization, you still want to be precise with your keywords, but this will help create some additional opportunities for keywords to become more popular to related searches.
The sitelink algorithm changes that Google made adjusted signals to expand the categorizer. This improved categorizer will base its findings more on page content and less on specific query strings. If your site is loaded with great content, you will find this feature helpful, and if you do not have great content, this is the perfect time to consider adding it.
Another exciting change Google has made is to improve ranking predictions in YouTube in order to provide more relevant queries. What this means if you search on “Kitchen utensils” in California, you will be more likely to see Kitchen Utensil videos produced out of California and the United States, where if you were in the UK, search results for UK based Kitchen Utensil videos would be displayed first. With this in mind, using tags on your YouTube videos for optimization should include local information to increase rankings for those searching in your area for your particular business’s video content.
While these algorithm changes from Google will start appearing in Google search results, you will notice a difference in your business website’s search engine ranking. Some of these rankings should be improved, but some of them may need some additional search engine marketing efforts to assure that your ranking continues to be favorable in Google searches.
Continue to use the same search engine optimization processes you have been using while you start running analytics for your website to determine the best updates to make for your own business website. You may also want to consider hiring a professional that is up to date on the latest Google requirements to rank high in their search engine rankings. While you are doing this, add local information into keywords and meta tags to help better optimize your pages for local searches.