Because social media is so powerful, learning to market in ways that will appeal to social networks is one of the best things you can do to build your business. Human-Centric marketing for online success is going to take your business from traditional marketing approaches into being more competitive with what customers are beginning to expect. This form of marketing changes how brands interact with their customers and build relationships with them.
To become fully engaged in Human-Centric marketing, start by learning to approach your customers on a holistic approach. They are no longer a single faceted customer in need of your product or service. The old way of marketing was to do all the work, then broadcast your end product to your customer. Now, you will be more successful if you engage your customers in every aspect of your business. Of course you do not want to discuss financials or other confidential business information, but you can mention you are working on a new product, or ask for their feedback about what they would like to see you develop for your brand.
In the past, customers were happy if you created a high quality product or service that would solve their problem or fill a need they have. Now, they want to know what your business is all about and how it contributes to the community. Having a mission for your business, outside of selling your product is an important element to communicate to customers through your social media marketing efforts. Customers will spend a bit more on a product if they think they are supporting the environment or helping the worldwide community in some way.
With millions of businesses in competition for online customers every day, you have to imagine that your customers will always be able to find a product or service that is the same or close to being the same as yours. They may find it at a better cost or with more convenient shipping options. What is going to create success for your business is giving customers the opportunity to get to know you for more than what your product and service is.
People are significantly more willing to buy from your business when they feel they have a personal relationship with you. Human-Centric marketing gives them the opportunity to know the people behind your business and what your mission is behind selling products. Traditional marketing does not create this opportunity. Turning your marketing efforts towards Human-Centric marketing for online success will assure that your business stays competitive in today’s market. You will also notice that your customers will tend to remain more loyal due to the personal relationship you have built with them.
