When you are marketing your web site and your products or services, you make every effort to be sure that people hear about you and want to learn more about you. Online advertising as well as word of mouth and physical mailings have been helping to get the word out there, and you’re seeing some results. Congratulate yourself for a job well done. But your marketing efforts are far from done. It’s a constant chore that still needs your investment in time and energy in order to remain profitable.
There are times, like every couple of weeks, when you have to “open a window” and breathe some fresh air into your marketing strategy. For example, make sure your content on the web site is up to date while adding some fresh content. Change your ads a bit to make them look different but still give a powerful message. Sometimes a bit of humor doesn’t hurt, either. But don’t overdo it. You want your potential customers to take you seriously, but still remember your company name. You want them to come back to your web site to make more purchases. In making your name more memorable, you can increase your sales.
Having that breath of fresh air on your web site shows your customers that you want to give them what they want in providing fresh content. Neglecting that one little tip can cost you in sales and visitors. The content you provide should also encourage interaction with the web site, adding even more breeze from that open window.
There is a saying that says, “When a door closes, open a window.” You have every opportunity to keep your business at the top, if you are willing to put in the effort. Share your “open window” here, giving your tips on opening the sash and taking in that breath of fresh air.
