One of the biggest keyword phrases is the name of a product or service and “reviews”. What that tells us is that consumers want to learn about what others think before they invest their own money, especially into a product or service they are not familiar with. Because of this, offering reviews of your products or services can help boost consumer trust. Also, people know when they see reviews that your company is going to continue working to offer the best product or service because it’s important to keep the reviews in the most positive light.
Some other important reasons for reviews is that it allows customers to offer their feedback so they feel more valuable. After offering a great review, their loyalty is increased just for the fact that they feel good that they were able to say what they liked about the product or service. Reviews also help you with search engine optimization because positive reviews, especially including keywords will add more weight and value to your site.
There are a variety of ways that can help you get reviews coming in. Finding the method that works best with your customers is well worth the time to investigate and begin using somewhere in the ordering or follow up process. One way to do this is through surveys that you send after they have had an opportunity to become well acquainted with the features and benefits. Offering them a small gift or discount on their next purchase will further persuade them to complete the survey.
Comment forms are another way to collect reviews when they are placed on specific products pages, or even on your homepage. Making sure you allow for negative comments and for customers to interact with each other is an important part of this. Many times if you get a bad review, address it and resolve the problem, the customer will update their review to show how you went the extra mile to make sure they are happy and that is always important for customers to feel you are willing to do for them.
When the reviews to your products and services start collecting you will notice that you are getting more inquiries from potential customers because they see that other people are happy with your service. The boost in search engine optimization will increase your business website ranking too, so you will get more traffic. With this mind, reviews can help sell your products and services more than any other content on your website.
