The Starting Line in Internet Marketing

In beginning your adventures in internet marketing, you already have some inkling of what you need to do in order to be successful.  You have to have a great product or service, a strong web presence, customer trust, and a good business reputation.  And it’s a sure bet that the previous sentence starting a whirlwind of questions in your mind.  “How do I do that?”  “Where do I start?”  “Are there any shortcuts?”

I’ll answer the last question first:  No, there aren’t really any shortcuts.  No matter what internet marketing strategy you come up with, you still have to put in the effort to implement it and maintain it.  An internet business is like any physical business.  You have to build it and care for it to make it profitable.  Although there some exceptions, most people do not make a profit in their first week of business.

You can get started in building your internet marketing strategy in a very simple way:  ask questions.  Find a business that is similar to yours, and ask about some of their marketing strategies.  Although some will be rather tight-lipped on the subject, some will be willing to help out a small business just getting started.  Take notes and research some their methods.  Some may seem complicated, but there are plenty of reference materials on the internet to help you get things sorted out.

Another idea is to visit internet marketing forums to get some tips and tricks from other people that are doing the same thing you are.  They are building their own strategies, and some of them can answer your questions and give you ideas on what works and what doesn’t.  Sometimes their assistance can make a difference in whether you succeed or fail, having already made the common mistakes in building an internet marketing strategy.

Finally, diversify your marketing efforts.  Along with traditional advertising methods, you can add affiliate marketing, ezine article marketing, and social media marketing.  Having only one method in place might give some results, but having several will give better ones.

Tell us your experiences with being on the starting line of internet marketing and some of the thing to avoid or to add in planning our internet marketing strategies.