First of all, one of the biggest things you have to stray away from when you are considering starting up a holiday marketing campaign is staying away from religion. You should never make any campaign based upon a religion. Your potential customers will come in all shapes, sizes, and religious beliefs. Therefore, you should try to avoid rubbing them the wrong way by making your holiday campaign religious based. Unless you are able to create enough campaign that cater to all religious beliefs and holidays, I would highly suggest you use the term ‘holiday’.
Definitely do not wait until the last minute to start up your holiday campaign, if you are going to do one. If you do this, you will most likely suffer from having a rushed job, and you will not be able to reach your full marketing potential if you wait until the last minute. Most of your potential customers’ inboxes are going to be filled with tons of stuff. Therefore you need to stand out by starting your campaign earlier than most people. Get your holiday campaign out there early before it gets lost in all the other junk people are receiving in their inboxes during this time of year. You’ll be thankful that you did.
Do not ever do the same campaign you did the previous year. If you have customers that have been with you for awhile, your object is to make some money off of them. If you rerun the same campaign you did the previous year, even if it was rockin’, it will not interest your customers again. Give them something new, or else you will suffer because of it.
If you have any holiday marketing tips, please feel free to post them in our comments section.
