Lead generation is extremely important when it comes to the success of your business blog. Therefore, you should have a call to action in every single post on your blog. Sure, you can play around with the placement of your call to action, but definitely do not leave this out. By doing this, you will be increasing your number of leads quite dramatically. Also, do not be afraid to play around with the design of your call to action. Try to make it appealing as possible, so you can attract potential leads.
Post previews are something that a lot of people leave out on their blogs. Just like a magazine, you should include post previews on every single blog post on your website. Most people just have a bunch of titles, that when clicked upon, take you to the full article. It’s been proven more effective, and better for your SEO efforts, if you include a post preview on your main page. Just like magazines have an index in the front that gives you a sample of the content you can find on certain pages. They know it works, and it can work for your blog, too!
You should also limit your social media sharing buttons that you have on your site. Keep in mind that too much of a good thing can actually become a bad thing. If you have a ton of sharing options cluttering up your pages the visitor could actually become to feel overwhelmed. Instead, they might just not take advantage of any sharing options. So, consider getting rid of social media sharing buttons on your website that you do not benefit highly from. If FaceBook doesn’t send you a lot of traffic, think about removing the button.
If you have any other great business blog ideas we would love to hear them, so feel free to take advantage of our comments section below.
