Using Video on Your Website

There are plenty of reasons for using video on your website.  Whether you want to share your knowledge, entertain the masses, increase page views, or make money, the addition of video to your website content creates a dynamic site that gets visitors and keeps them coming back.

  • Website Enhancement.  You can use video to introduce yourself, making your website more personal and friendly.  You can let your visitors know who you are and what you do, as well as give a virtual tour of your physical location.  That way your visitors feel that they are in the same room with you.
  • Demonstrate a product or activity.  Using videos to educate your customers in the use of your product or demonstrate different uses for the product saves time and money on customer service.  In a lot of cases, a customer’s question can be answered before it is even asked by making a video available.
  • Share your expertise.  You can make an educational video that gives in-depth information about your industry, or a newscast that gives the latest updates in the field of work.  You can also add videos by other experts in the industry to provide even more information.
  • Drive traffic to your website.  If you use some good video SEO, you can get a lot of traffic to your site.  Search engines love video, and if you create several videos that focus on different keywords, your traffic will definitely increase.
  • Use videos to earn money.  You can create seminars and classes that teach people about the industry and charge for the privilege of downloading them.  You can also do entertainment videos, but you have to be sure you have the right content.

There are many more reasons to use video on your website, and if you know a few of them, share them here.  Eventually, everyone will be convinced that video is a great marketing tool.