Becoming active and using YouTube videos for social media marketing can skyrocket activity to your website. Most businesses do not realize the power of YouTube videos in online marketing success because they have not spent time researching YouTube. The fact is that YouTube helps create attention for websites and helps them rank higher in the search engines.
YouTube is owned by Google. With this in mind, activity on YouTube is an obvious way to also get additional attention from Google. YouTube videos rank highly in Google searches. They rank quicker than what other social media sites or you own site can achieve.
There is more you have to do to succeed on YouTube besides just uploading videos though. To optimize the success that YouTube can have for your business, building a YouTube community that is relevant to your business is the first way to become successful. Commenting and engaging on videos that are complementary to your business, without being in direct competition, can gain attention for your business.
You can share other business’s videos and post them at your website to review them. In fact if you review a particularly popular video on your site, and then post a comment letting YouTube followers know where to find it, you can get a lot of interaction going at your own website from someone else’s video.
Creating your own videos that can be uploaded to your site and other websites can also help gain attention for your products and services. These will also boost your ranking in the search engines. Make sure you include keyword rich information to go along with the Video. While a catchy title can be fun, it will not be as helpful for you in the search engines as a concise title that lets people know what your video is about.
Keep your videos to four minutes in length or under. If you have more information than will fit in four minutes, consider breaking videos up into a series. People will subscribe to your YouTube channel so they can keep up with the series. With every video you upload to YouTube, write a keyword rich article about it, and post it on your website. Then share it with all your social media sites for the best results.
High quality videos that are entertaining and informational will create a great new way for you to market your business. Engage with the rest of the YouTube community and remember important keywords. Your business will soon be able to see how valuable YouTube videos for social media marketing can be.
