Hangouts on Air for Google+ was released last September but stayed unavailable to the general public, but Google has recently announced that it will start rolling out this new Google+ feature to users worldwide. Google+ Hangouts on Air is a live video chat that allows for up to nine other participants to join in the…
Everyone knows that content is King on the internet. Posting relevant and timely content that focuses on the keywords or keywords phrases that will help your customers find you is not only successful for search engine optimization, but for ongoing social media engagement. Knowing how to create that content is something that even professional web…
Pay-per-click advertising is a successful tool to be seen by people who are searching on keywords or keyword phrases that are relevant to the products or services your business offers. How successful your pay-per-click campaigns will be is determined by how well you have optimized ad titles, URLS and content. There are also other ways…
Microsoft has been hard at work to redesign Bing in order to keep it as a contender as a top search engine. The new design, that will be ready for public use soon, includes a sidebar column that provides related search information from Facebook user’s friends. One of the new features of this sidebar allows…
Much of online marketing efforts including social media marketing are aimed at exposing your brand to new customers in the hope of converting them. When there is too much focus on gaining new customers, you could be at risk of forgetting about the customers that all ready exist. Using social media efforts to further engage…
Brands that utilize social media marketing for their online presence influence consumers buying decisions almost as much as word of mouth marketing from friends does. While word of mouth marketing has been the marketers dream due to the high trust level of having your business referred to others by those they all ready trust, getting…
While social media marketing thrives on engagement, getting high quality backlinks are still an advantageous pursuit in order to build your online reputation with the search engines. Backlinks are simply a link to your website, from another website. While this sounds simple enough, the trick is making sure that the website that is linking to…
It is no secret that online marketing continues to evolve and if you are not keeping up with the trends, your business is at risk of becoming obsolete. Consumer expectations are growing and customers demand interactivity with the brands they are purchasing across every channel including the ability to shop online through their computers and…
Infographic directories are a great way to get natural backlinks for your search engine optimization efforts. The idea is to create a great infographic that will be shared, liked and embedded from infographic directory visitors in order to increase your social signal with high quality backlinks. While many directories are not your best bet to…
When it comes to social media marketing, the most important objective to keep in focus is branding efforts. No matter what social media sites you are actively pursuing engagement on and no matter what sort of events are going on, branding is something that should be instilled in every last tweet, post, comment, advertisement and…
