Google Adwords is one of the best ways to advertise online. Knowing how to optimize your google Adwords can help increase your overall return on investment and help significantly increase your overall online advertising success. The most important part of your Google ads is the headline and using dynamic headlines can help create more click…
Online ads are an important mix when you are trying to increase your online business. Making sure the ads have the best return on investment means you have to be able to create ads that will immediately catch potential customer’s attention and direct them to the right page in order to purchase the product they…
Social media marketing needs to have the same scrutiny as any other marketing effort that your business undertakes. Otherwise you will not know what is working the best in order to replicate success, or adjust campaigns to get better results. Running analytics for your social media marketing efforts will give you information about the typical…
Pinterest is now attracting and converting more customers than Facebook. While Facebook users stay on logged into Facebook longer and engage more with their friends, they purchase quicker from compelling product images on Pinterest. Recent reports show that 10% of website transactions come through Pinterest compared to 7% coming through Facebook. Additionally interesting is that…
LinkedIn is one of the top social media sites to focus social media marketing on. It is also the number one social media site for business networking and business to business success because it is built with professionals in mind. The way you approach your activities on LinkedIn is also different than how you approach…
Even the savviest online marketer can get overwhelmed with how much there is to do to make their brand climb to the top of the search engines and reach the potential of conversion rates. With onsite and offsite search engine optimization, the importance of offering top quality content on a consistent basis, and remaining successful…
Hangouts on Air for Google+ was released last September but stayed unavailable to the general public, but Google has recently announced that it will start rolling out this new Google+ feature to users worldwide. Google+ Hangouts on Air is a live video chat that allows for up to nine other participants to join in the…
Everyone knows that content is King on the internet. Posting relevant and timely content that focuses on the keywords or keywords phrases that will help your customers find you is not only successful for search engine optimization, but for ongoing social media engagement. Knowing how to create that content is something that even professional web…
Pay-per-click advertising is a successful tool to be seen by people who are searching on keywords or keyword phrases that are relevant to the products or services your business offers. How successful your pay-per-click campaigns will be is determined by how well you have optimized ad titles, URLS and content. There are also other ways…
Microsoft has been hard at work to redesign Bing in order to keep it as a contender as a top search engine. The new design, that will be ready for public use soon, includes a sidebar column that provides related search information from Facebook user’s friends. One of the new features of this sidebar allows…
