Much of online marketing efforts including social media marketing are aimed at exposing your brand to new customers in the hope of converting them. When there is too much focus on gaining new customers, you could be at risk of forgetting about the customers that all ready exist. Using social media efforts to further engage…
Brands that utilize social media marketing for their online presence influence consumers buying decisions almost as much as word of mouth marketing from friends does. While word of mouth marketing has been the marketers dream due to the high trust level of having your business referred to others by those they all ready trust, getting…
While social media marketing thrives on engagement, getting high quality backlinks are still an advantageous pursuit in order to build your online reputation with the search engines. Backlinks are simply a link to your website, from another website. While this sounds simple enough, the trick is making sure that the website that is linking to…
It is no secret that online marketing continues to evolve and if you are not keeping up with the trends, your business is at risk of becoming obsolete. Consumer expectations are growing and customers demand interactivity with the brands they are purchasing across every channel including the ability to shop online through their computers and…
Infographic directories are a great way to get natural backlinks for your search engine optimization efforts. The idea is to create a great infographic that will be shared, liked and embedded from infographic directory visitors in order to increase your social signal with high quality backlinks. While many directories are not your best bet to…
When it comes to social media marketing, the most important objective to keep in focus is branding efforts. No matter what social media sites you are actively pursuing engagement on and no matter what sort of events are going on, branding is something that should be instilled in every last tweet, post, comment, advertisement and…
Your business is going to want to check into the new Google+ layout because having a robust presence on Google+ will help your business rank higher in Google search rankings. The new layout was just introduced this week and has an emphasis on images, which means sharing images in your circles and using search engine…
A landing page is the page that visitors are directed to through your inbound links. If these visitors do not have trust, they will quickly click away and you will be at risk for losing potential customers and for getting points against you in the search engines. In order to assure that you earn customers…
Social media and online marketing for businesses is becoming a necessary part of a successful overall marketing scheme, yet many businesses are still floundering in the dark not knowing exactly how or where to begin their own social media and online marketing efforts. If you are one of those businesses, you will find these three…
YouTube is one social media site that many businesses leave out of their social media marketing plan to their own peril because they don’t know how to properly utilize videos to help market their business. Or, they will create some overly hypey videos that are little more than an infomercial which does nothing but irritate…
