What Every Marketer Should Know

You are probably aware of the many changes that continue to happen in internet marketing.  It seems like something newer and better is available every day.  It’s always a good idea to keep up with the newer techniques, even though some of the older ones still work.  But there are some you out there that refuse to move on.  Maybe it’s the fear of trying something new when what you are already doing seems to be working.  But there are some things that you should know.

  • Product research is done by 78% of internet users.  That means that your website is most likely the first impression of your business that potential customers will get.  It also means that the search engines have become your new business card.
  • Web-based email dropped 59% among 12 to 17 year-olds in the last year.  You might say, “So what – they’re just kids.”  But you have to keep in mind that today’s kids are tomorrow’s customers.  Since they are texting and using social networks as their preferred methods of communication, you can be pretty sure they aren’t reading your emails.
  • The FTC’s “do not call” list has over 200 million Americans registered.  That’s about 2/3 of the population.  Much of the remaining population uses cell phones, and probably do not have land lines anymore.
  • 91% of email users have unsubscribed from a business mailing list they previously subscribed to.  A lot of them no longer want to clutter up their inbox with solicitations, no matter how much they like your products.
  • Company that blog frequently have a 55% increase in web traffic.  The more pages you have, the more search engine index entries you have.  This builds inbound links and creates more traffic.  Traffic converts to sales.

These are just a few of the surprising facts that should prompt you to try some of the newer marketing techniques.  Some of the older ones may still work for awhile, but you may be forced to change things up to keep your business flowing.  As always, you are encouraged to post your comments and suggestions here.