Some of the tips on this page have been mentioned elsewhere. But some things are worth repeating. There are some tips that simply cannot be emphasized enough, if you want to get the most out of your SEO marketing dollars. You have to remember that millions of people search the internet every day, and the object is for them to find you instead of your competition.
- The most important part of search marketing is the content of your site. “Content is king” is quoted so often for a reason. If your visitors do not find good quality content, all of the SEO in the world isn’t going to help you.
- Don’t aim all of your SEO on Google. There are plenty of other search engines that are visited every day. Check your rankings on those, too. You might get only 10% from China, but that 10% can equal millions of people and big revenue.
- Don’t try to trick the search engines, since it can get you penalized in the long run and it rarely works. Concentrate your efforts on drawing good quality backlinks instead.
- Never risk the reputation of your company just to boost your rankings. It will do you no good if visitors come to your site just to leave some abusive remarks. Use appropriate practices in your SEO to keep your ranking.
- Search marketing is a constant effort. Remember that if your ranking is high, your competitors are still nipping at your heels.
- The internet is a social place. You should combine your SEO with your social media and other marketing efforts in order to make it more profitable.
- Link to other relevant high-quality sites. You will make more friends and get better backlinks when others return the favor.
There are plenty of other tips to keep you on the right path with search marketing, and if you know of some that are not mentioned here, please share them!
