The importance of SEO is that it allows your website to become indexed properly in the major search engines. The major search engines are Google, Yahoo and Bing with over 300 million searches being performed every day. If your website is not rated to show up on the first page of those search engines, the chances of potential clients and customers finding you will be very slim.
When someone performs a search, there is a 43% likelihood that they will click on the first website that is listed. By page 2 70% of the traffic has exited the search and at page 3, 50% of those left have dropped out of the search. This makes it well worth your while to make sure your website is optimized to appeal to the search engines. You simply will not be competitive in the online environment without it.
The Benefits of SEO
Along with making sure your site is optimized for the search engines in order to place high in their ranks to gain the attention of potential customers or clients, you will dominate your competition. The traffic to your website will increase exponentially because people that are searching for your products and services trust clicking through to your site the higher you are ranked in the search engines. There is also an amount of prestige that will create the impression that your website it a great resource, which will encourage more traffic to visit your website.
What SEO IS
- SEO is wealth building for your business and website
- SEO is trust building for your business and website
- SEO gives you unlimited traffic at no additional advertising costs
- SEO allows you to work smart instead of working hard
- SEO is a business investment. It adds value and worth to your website real estate
- SEO is gaining prestige as a viable resource
SEO IS NOT
- SEO is not Listings or Directories in other websites
- SEO is not advertising you need to pay for
- SEO is not pay per click (PPC) advertising or Adwords advertising
- SEO is not any sort of advertising
- SEO is not all about creating inbound links or link exchanges, that is but a small part of SEO and not the most important part
Creating the most successful online presence possible for your customers or clients, or your potential customers or clients is why SEO is so important. It is the best investment you can make in your website. Most SEO campaigns begin to pay for themselves within a month to 2 months from the time that the campaign begins.
