There are a lot of people that think that just because they put a business on the internet that they can sit back and watch the profits roll in. If you are one of those people, you are wrong. You have to dig in and put in the effort to make your business grow. Just…
There is still a big debate over exactly what internet marketing is. In the minds of most people it is the big push with search engine optimization (SEO) in order to get your web site noticed. Although this is in essence a large part of internet marketing, it is not the “say all, do all”…
A lot of businesses are putting up their web pages because they know their competitors have web pages. But if you are putting up a web presence just to keep up with the Jones’s, you are not fully using the power of the internet. In just putting up a web page, you are probably wasting…
There are a lot of internet marketers that don’t realize the value of backlinks in getting a good page rank (PR) on the search engine results pages (SERPs). In fact, some of you have no idea what backlinks are. And if you do know what they are, do you know how to build them, or…
Let’s face it – most of us will not live without our internet connections. Believe me, I am one of you. I run my business through my internet connection as well as through traditional marketing channels, but they go hand-in-hand. You have to include some old-fashioned marketing strategies with the newer internet marketing ones in…
Marketing is not an endeavor that allows you to sit still and watch it happen. You have to be proactive in your research, planning, and the actions you take in implementing your marketing plan. Sometimes it is necessary to step outside of your comfort zone and experiment with different marketing techniques in order to find…
Pay per click (PPC) advertising has become a popular way to get your ads seen while controlling your marketing budget. If you have a small- to medium-sized business, your budget is probably not that large for your advertising needs. While you still want to grow your business, you don’t want to waste your marketing dollars…
Pay Per Click (PPC) advertising has been around for a long time. On one end of the spectrum, a business pays someone each time their ad is clicked on a web site, and on the other end someone else makes money each time the advertiser’s ad is clicked on. It sounds easy, but using it…
With so many people relying on the internet for information and shopping, a lot of businesses are using email as part of their marketing strategy. The problem is that some entrepreneurs took full advantage of the technology, and started dumping millions of emails onto the internet to people that did not ask for them. This…
With your web site up and running smoothly, and all of your content and ads in place, it’s time to do a bit of tweaking to be sure you get those conversions at the checkout. After all, it does no good to get visitors to your site if they don’t complete their purchase. There are…
