On the quest of finding a consistent stream of relevant and important content to keep your customers engaged and the search engine rankings high, it can be challenging to keep great ideas flowing. One helpful technique is to keep an editorial calendar that can be filled in with ideas when they come up so you…
With the ever changing dynamics of what is needed to thrive in the online marketplace, the fact that content is king is not going to change in the foreseeable future. The trick is knowing what content is worth the time to create because content, for content’s sake will see that you quickly get ignored by…
You can save time and money, and increase brand exposure when you know how to make the most out of the content you all ready have published. Whether you create your own content for your business website, have another staff member in charge of content creation or outsource, when you can use one piece of…
Everyone knows that SEO is one of the most important tasks that can be done to make sure their website is found by potential customers. Search engine ranking can mean the difference between success in online sales, or remaining invisible. What is also common knowledge is the importance of keywords in SEO best practices. Here…
Let’s face it, if you want to keep up with today’s online competition, you have to make sure and have a robust marketing, advertising and social media engagement plan in place. Along with SEO activities, these efforts are going to be what will make or break your success. Unless you are a power user and…
By now you should have a Facebook fan page for your business. If you don’t, you should get one created as soon as possible because current statistics state that Facebook users will check out a business by searching for them on Facebook and trust is increased if they see you have an active presence. Keeping…
Pinterest is the fastest growing social media sites and businesses that are using it have reported that they get more sales through this site, and users spend more per sale than at any other social media site. It also helps with Google rankings, especially after you get 100 followers. Knowing this, it makes sense to…
While most businesses are now learning the power of social media marketing, they are still working hard to figure out what the best practices are. Unfortunately many of them are making common mistakes which end up hurting their business instead of growing it as they had hoped that it would. When you learn what these…
Obviously your business needs a great web presence that is search engine optimized for Google and Bing. Social media profiles, advertising and marketing are also efforts you need to stay focused on. But there are three things that you need to produce consistently in order to stay at the forefront of your competition. Those three…
Email marketing is one of the most powerful ways to market your business and the more people you can market to through email, the better your chances for increasing sales for your business. While many people websites have a place to register for updates where people use their email, that method is not nearly as…
