Search engine optimization (SEO) seems easy on the surface. But there are some subtle ways to use it to get your site listed at or near the top of the search engine results pages (SERPs). If you are a seasoned pro in internet marketing, you may already know some of these tips. If you are…
If you are a beginner in the internet marketing field, getting started can be a maze that really seems to have no end. You can get lost in the abundance of information available to you, whether it gives good advice or merely hype for a product to give you “internet success overnight.” Granted, there are…
A blog is a great way to put your SEO (Search Engine Optimization) talents to work. But there are some things that people forget about in posting to their blogs, making their content less than desirable to their readers. It is important to remember that SEO should not be your total plan in internet marketing. …
Some of the tips on this page have been mentioned elsewhere. But some things are worth repeating. There are some tips that simply cannot be emphasized enough, if you want to get the most out of your SEO marketing dollars. You have to remember that millions of people search the internet every day, and the…
The importance of using social media marketing in small business cannot be stressed enough. But only about 50 percent of businesses will set aside the time and money for it, and only 12 percent actually feel that it is a must in their marketing strategy. Believe it or not, now is the time to take…
You already know that social media represents the quickest—and cheapest!—way to reach your target customer, and you’ve increase sales by joining in. Now some companies have created a new trend by using social media to attract employees. It’s true: the techniques used to reach out to new customers can also be used to find employees….
There are times when you have to keep up the “Jones” in your marketing efforts. New technology comes out all the time, making it necessary to rethink your strategies. For example, what you show in the top part of your page may make or break your business. There are some people that like to read…
There are times that you are tempted to stay with strictly videos in order to capture that audience, but did you ever think about the people that don’t watch a video at that particular time? There are some people that still prefer to read your text content, especially when they are in an area where…
Social media marketing represents the newest—and perhaps most potent—way to advertise. After all, most Americans are active and eager social media users; and a majority of them responded positively when asked if they wanted companies to use social media sites. For that matter, Cone Research reports that 4 out of 5 consumers have changed their…
Face it: you’re getting older. But you’re getting better, too, and you can cite Pew Research’s recent report as proof. Pew Research recently published a study which shows that adult Internet users are accessing social media in greater numbers than before. In fact, 65% of all adult Internet users—fully two-thirds—use social media on a regular…
