Let’s face it – most of us will not live without our internet connections. Believe me, I am one of you. I run my business through my internet connection as well as through traditional marketing channels, but they go hand-in-hand. You have to include some old-fashioned marketing strategies with the newer internet marketing ones in…
Marketing is not an endeavor that allows you to sit still and watch it happen. You have to be proactive in your research, planning, and the actions you take in implementing your marketing plan. Sometimes it is necessary to step outside of your comfort zone and experiment with different marketing techniques in order to find…
Pay per click (PPC) advertising has become a popular way to get your ads seen while controlling your marketing budget. If you have a small- to medium-sized business, your budget is probably not that large for your advertising needs. While you still want to grow your business, you don’t want to waste your marketing dollars…
Pay Per Click (PPC) advertising has been around for a long time. On one end of the spectrum, a business pays someone each time their ad is clicked on a web site, and on the other end someone else makes money each time the advertiser’s ad is clicked on. It sounds easy, but using it…
With so many people relying on the internet for information and shopping, a lot of businesses are using email as part of their marketing strategy. The problem is that some entrepreneurs took full advantage of the technology, and started dumping millions of emails onto the internet to people that did not ask for them. This…
With your web site up and running smoothly, and all of your content and ads in place, it’s time to do a bit of tweaking to be sure you get those conversions at the checkout. After all, it does no good to get visitors to your site if they don’t complete their purchase. There are…
When someone is writing the content for their web site, they sometimes use words that drive people away. The sorry thing is that they are not aware of that. You have to remember the same sales techniques that are used in a physical sales location and optimize them for the internet. There are words used…
A lot of people wonder if it’s possible to make money with a product launch. The answer is yes, you can. But it does take some careful planning. One of the most popular ways to make money when you debut your product is through affiliate marketing, but if it is not done properly you will…
Sometimes, when and where you launch the debut of your products can make a difference in your sales. For example, the launch of the iPad products was announced months before it actually happened, with some advertising and marketing techniques that drew attention to them. After all of the hype, the products were introduced and, quite…
There is no shame in using what works in marketing. In fact, it is suggested that you do use the techniques that have been time-tested and work really well for other businesses. But it is in how you customize the techniques for your own business that will make the difference. Too often, there are businesses…
